With affordable brands and multiple styles, Deichmann’s got parents and kids covered for back to school.

With a single-shot style TVC we showed that Deichmann has shoes to suit every personality, from the dancers to the climbers. To support the campaign we created social content further highlighting the different personalities and cementing the idea that whatever you need you can get it at Deichmann at a price you can afford.

Art direction / Ideation / shoot planning / social concepts