Focusing on gifting, we told Manchester’s shoppers that The Arndale was the only place they needed to visit this Christmas - no matter who they were shopping for.

Using our newly defined brand identity, WE DO XMAS strategically targeted both Gen Z and Millennial audiences with a relatable tone of voice and clutter-core, trend-led design. Tailoring our execution to each audience allowed us to reach both audiences under one, festive AF, umbrella campaign.

Art direction / Ideation / shoot planning / social concepts / styling / design