Deichmann offers shoes for every occasion, from a walk in the park to a night on the town, Deichmann has something for everyone all at a price you can afford.

When you look good, you feel great! The right shoes have the power to boost your confidence; they’re your style statement, giving you sure-footedness in a chaotic world.

To launch the new and exclusive Giovanna Fletcher edit to Deichmann’s core audience of savvy and fashion conscious mums, we leaned into the celebrity and influence of Giovanna, across TVC, paid and organic social, in-store POS, radio and more.

All set within a colourful and stylised set build, we show Giovanna literally stepping through life, changing shoes and outfits as she goes, all while delivering a powerful dialogue about the confidence the right shoes bring to women like her.

Concept / art direction / shoot planning / social concepts