A brand re-positioning and re-design, based on SKIL’s long-standing and continuing drive for innovation. “Knowledge is Power” a positioning that celebrates SKIL’s intelligent power and intuitive performance, whilst also acknowledging the know-how that tool users bring to every job.

Speaking directly to our trade audience, we created a ballsy, confident and to-the-point brand, with bold colours and dynamic photography that would stand out in the oversaturated trade market and show the tools at their peak performance.

Concept / art direction / shoot planning / design / guidelines