For the launch of Squashies’ new Strawberry and Cream flavour, we encouraged scrollers to see the Squashies side of summer. British summertime can be less than ideal but with Squashies by your side, every day is a good day!

A fun and flavour-full summer-ready look and feel was developed and applied to shareable social content, competitions and even a touring ice cream van.

To further create traction on social, and raise awareness of the new flavour, we literally painted the world Strawberry and Cream. Re-colouring famous landmarks and symbols of the summer we literally showed how Squashies can brighten your summer. Because who wouldn’t want to live in a world of pink and white?

Concept / art direction / social concept / design